CREATIVE PROCESS
COLLECT INFORMATION/ANALYSE THE BRIEF
The more information we get from the client, the clearer and the quicker the work flows
Debriefing phase is where all our minds and creative energies spread wings
BRAINSTOM SOLUTIONS/IDENTIFICATE CRITERIA
CRE
The design team debates about possible solutions to the issues of the job
We clarify steps and methods of each single project to make its course unique and efficient
PRODUCT CONCEPT/IDEAS GENERATION
A concept layout is generated in order to fix the design limits and opportunities
First sketches and 3D models are created and shared with clientIDEAS DEVELOPMENT/CONCEPT EVOLUTION
We improve our sketches until we reach final 3D models and hi-fi renderings
The product layout is enhanced every time we can to follow the design wish
PROTOTYPE OR MOCK-UP CONSTRUCTION
We always produce mock-ups and prototypes to touch the efficiency of our job
Aesthetic mock-ups and working prototypes are the best way to evaluate our work
TESTING/IMPLEMENTATION
We use prototypes to test the functionality and the ergonomics of the design
Thats where we argue about implementing the design or changing some details
ENGINEERING BEST SOLUTION/MANUFACTURING SUPPORT
Our CAD engineers make the concept become a working project
MAC Design technical department and clients supplier talk to optimize the phases before productionEVALUATION/DESIGN REVIEW
We decide together with the client whether the final result is good or not
If necessary we restart the process producing new concepts
