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MAC DESIGN S.r.l. info@macdesign.it - Via Alessandro Volta, 62 - 55049 Viareggio (LU) Tel. +39 0584 46334 - Fax +39 0584 30801 C.F. e P.IVA 01237660467
CREATIVE PROCESS COLLECT INFORMATION/ANALYSE THE BRIEF The more information we get from the client, the clearer and the quicker the work flows Debriefing phase is where all our minds and creative energies spread wings BRAINSTOM SOLUTIONS/IDENTIFICATE CRITERIA CRE The design team debates about possible solutions to the issues of the job We clarify steps and methods of each single project to make its course unique and efficient PRODUCT CONCEPT/IDEAS GENERATION A concept layout is generated in order to fix the design limits and opportunities First sketches and 3D models are created and shared with clientIDEAS DEVELOPMENT/CONCEPT EVOLUTION We improve our sketches until we reach final 3D models and hi-fi renderings The product layout is enhanced every time we can to follow the design wish PROTOTYPE OR MOCK-UP CONSTRUCTION We always produce mock-ups and prototypes to touch the efficiency of our job Aesthetic mock-ups and working prototypes are the best way to evaluate our work TESTING/IMPLEMENTATION We use prototypes to test the functionality and the ergonomics of the design Thats where we argue about implementing the design or changing some details ENGINEERING BEST SOLUTION/MANUFACTURING SUPPORT Our CAD engineers make the concept become a working project MAC Design technical department and clients supplier talk to optimize the phases before productionEVALUATION/DESIGN REVIEW We decide together with the client whether the final result is good or not If necessary we restart the process producing new concepts